Heineken Challenges People to Go from Spectator to Star of the Show

The beer brand debuts its latest social experiment “The Guest of Honor”

From the LifeMinute team

March 31, 2014

A night of theater turned into an opportunity of a lifetime when unsuspecting attendees were challenged to go from spectator to actor in Heineken’s latest social experiment at The McKittrick Hotel in NYC. The beer brand, which “inspires people to get outside their comfort zone” debuted the results of “The Guest of Honor” challenge on YouTube today.

The night began with a party, hosted by a billionaire and soon guests realized that they are the center of the story.

“We whisked them away into this wild fantasy world, where each specific room is a different challenge with a different character,” said Director, Geremy Jasper.

The theory behind it all? Heineken believes that everyone has a legendary talent waiting to be revealed.

“At Heineken we believe when people get outside their comfort zone, they get more out of life,” said Belen Pamukoff, Brand Director for Heineken, “we are providing the stage for people to showcase their talent to step outside their comfort zone and show that legendary side.”

Watch for yourself and see how people come as guests and leave as legends at YouTube.com/guestofhonor.

And join the conversation #guestofhonor AND #openyourworld on Heineken USA’s social channels. You’ll also have the chance to win the props you see from the play.