Inside NFL’s New Women’s Apparel Collection

Adrienne Bailon, Erin Heatherton, Olivia Culpo and Keke Palmer show off the stylish everyday sportswear at photo shoot in NYC

By The LifeMinute Team

August 29, 2016

From the runway to the red carpet sportswear is everywhere and the NFL is leading the way showcasing how to wear team pride everyday of the week and throughout the year. We caught a behind-the-scenes look at the NFL Women’s campaign shoot in New York City. 

“I think it’s important to wear it everyday just ‘cause you’re reppin’ your team, you’re reppin’ for me my hometown,” says talk show host, singer and Giants fan, Adrienne Bailon.

“It’s definitely a cool way to make it fashionable from T-shirts to jerseys,” she says, “I like to see it in a very Carrie Bradshaw, Sex and the City way.  You can make anything hot with a great pair of heels.”

And they did. The collection boast endless options for different wearing occasions like T-shirts, hoodies, tank tops, yoga pants, knit caps and jewelry, maternity and plus size styles too. Supermodel Erin Heatherton donned her fave styles.

“My go-to pieces are just a classic hat and like a classic jersey,” says the model, “It doesn’t matter what you’re wearing if it’s a summer dress or you know if you’re out at night. A baseball cap I think always sexy on a girl.”

Actress, model, fashion influencer and Patriots fan Olivia Culpo says it’s all about making the look your own.

“Everybody has their own personal style and their own personal taste so it just depends on what you want to do,” says Culpo, “but obviously mine is really girly and I like to make it as feminine as I can.”

The Rhode Island native rocks a ‘47 Patriots tee, dressing it up and down with her favorite fashion trend denim on denim.

Actress and singer, Keke Palmer loves to mix it up with her favorite designer duds. “I get, you know signature, staple pieces on the more expensive side and then I jazz it up with other things that aren’t as expensive,” she says.

Palmer uses her clothing to punctuate her personality. “I think it’s the best way to express your personality through clothing,” she says, “I’ll always compare like band tees and jerseys, they’re like some of my favorite because they immediately let people know what your personalities all about.”

You can shop the looks at