La Roche-Posay Offers Free Skin Cancer Screenings to Thousands of New Yorkers on Melanoma Monday

The brand, in partnership with Schweiger Dermatology Group, also hopes to educate the public about sun safety and skin cancer prevention

From the LifeMinute.TV Team

May 1, 2023

It’s Melanoma Monday and Skin Cancer Awareness Month. Since 2010, the skincare brand, La Roche-Posay, has been on a mission to educate the public about the importance of sun safety. One in five Americans will develop skin cancer in their lifetime. La Roche-Posay, in partnership with Schweiger Dermatology Group, will offer free skin cancer screenings to the public in New York City on Monday, May 1. La Roche-Posay plans to conduct over 1000 skin checks and hand out full-size sunscreen samples, hats, beach totes, and other goodies, all to educate the public about sun safety and skin cancer prevention. Since this video posted, La Roche-Posay in partnership with Schweiger Dermatology Officially broke the Guinness World Record for Skin Cancer Screenings in 8 hours. The previous record was 963 and the brand completed 1,988 Skin Cancer Screenings.

When detected early, the 5-year survival rate for melanoma is 99%. A skin check is essential for detecting suspicious moles that may be cancerous. La Roche-Posay has a long history of supporting skin check events through its annual SOS Save Our Skin campaign.

Over the last ten years, La Roche-Posay worldwide has helped facilitate more than 540,000 skin exams by board-certified dermatologists. Events like this help provide access to someone who may not visit a dermatologist regularly or be aware that they need to get their moles checked annually. This year alone and worldwide, they aim to achieve 350,000 skin cancer checks.

We know that 90% of skin cancers, including melanoma (the most deadly type of skin cancer), are caused by sun exposure. That means you can make meaningful changes to protect yourself and those you love from hearing the words: you have skin cancer.

So what else should we be doing to protect ourselves? First, check for suspicious spots before the sun season starts. Use a broad-spectrum sunscreen every time you are exposed to the sun, and reapply it every two hours, even more so when in the water. Incorporating sun protection into your daily routine is easier than you think. Wear a hat and sunglasses, because you can get melanoma in your eyes too.

For every skin cancer screening conducted, La Roche-Posay will donate $5 to the American Cancer Society. For more info on sun safety, visit laroche-posay.us/saveourskin.