Shopping List Must-Haves: 2018 Product of the Year Winners

The 31 most innovative products backed by 40,000 consumers

By the LifeMinute Team

June 22, 2018

How to cut through the clutter and be a savvy shopper in the store aisle? Product of the Year, the world’s largest consumer-voted award for product innovation, has changed the game of shopping by awarding brand recognition to the products that deserve it. Backed by 40,000 consumers and the familiar red logo, you know you are purchasing the best products for your family. Here are the 2018 Product of the Year Award winners…

Personal care
U by Kotex Fitness




Curad Sootheplus



Procure Epsom Salt Gel






Febreze ONE




Cascade Platinum



Cascade Platinum Dishwasher Cleaner




Purell Multi Surface Disinfectant




Purex Crystals Botanicals



Tide Pods Plus Downy



Gain Botanicals




Schwarzkopf GLISS Ultimate Repair Anti-Damage Mask




Finishing Touch Flawless



Just for Men Control GX





Food and Beverage
Duncan Hines Perfect Size for 1


Heineken Coolerpack


Elevation by Millville High Protein Bars



Sandwich Bros. Breakfast Sandwiches



Oreo Chocolate Candy Bar

Imagine Super Soups






Copper Chef Deep Square Pan


Cooked Perfect Fire Grilled Chicken




Green Giant Veggie Tots



Pure Protein Super Food



Smirnoff Spiked Sparkling Seltzer



Friendly Farms Greek Yogurt Tilts


Little Salad Bar Guacamole



Skinny Cow High Protein Packed Low Fat Ice Cream


Nature by Canus Fresh Canadian Goat Milk Soap



Valvoline Easy Pour Bottle 




Pet Care
Turtle Wax Power Out! Carpet & Mats Heavy Duty Cleaner