The Do-It-All Woman’s Beauty Reset With IT Cosmetics

Multitasking makeup infused with skincare helps busy women over 40 simplify their routines while enhancing mature skin

From the LifeMinute.tv Team

September 18, 2026

It’s back-to-work, back-to-school and back-to-routine season—the perfect time for a beauty reset designed for the “do-it-all” woman. Here are the tips, tricks and multitasking beauty essentials that can help women over 40 reclaim their time and simplify their daily routines. 

For the “do-it-all” woman, getting back into a routine is really about resetting boundaries and reclaiming her time. No matter how chaotic her schedule becomes, a daily beauty routine can offer a moment to restore, recharge and step back into her power—and that’s where IT Cosmetics comes in. 

There may be no beauty essential better suited to this moment than one perfectly titled “Do It All”—because this one truly does. 

IT Cosmetics Do It All Sheer Tint Face Balm is the brand’s latest viral, award-winning launch, and it is especially transformative for mature skin. 

This clinically tested, four-in-one skincare-makeup hybrid features a 92% skincare base. It instantly enhances the skin’s natural radiance with an undetectable, skin-like finish, making it ideal for makeup minimalists and women on the go, while also addressing the needs of mature skin over time. 

The solid serum formula transforms into a lightweight, ultra-blendable texture on the skin. Apply it using the IT Cosmetics Heavenly Luxe Complexion Perfection Brush #7 and build it to your desired level of coverage. You can also pair it with Hello Sunshine SPF.

Do It All Sheer Tint Face Balm is formulated with collagen peptide to promote the appearance of radiant, firmer-looking skin. It also helps minimize the look of fine lines and provides up to 24 hours of hydration. 

The face balm is available in 15 sheer, flexible shades and, like all IT Cosmetics offerings, comes at a great price point: $34 compared with other options on the market. 

There’s also the Do It All Radiant Concealer—just click, plump and glow. This four-in-one radiant concealer provides glowy, medium coverage without settling into fine lines. It helps plump the appearance of wrinkles, conceal imperfections, hydrate dryness and brighten dull-looking skin. It also features a built-in multivitamin serum and locks in hydration for up to 24 hours.

For a touch of color, the Do It All Serum Color Balm Sun Cream Blush & Bronzer features a 92% skincare base and delivers hydrating, all-day fresh color. Lift with the blush shades, reshape with the bronzer shades or use both for buildable, all-over color. Apply it directly to bare skin or layer it over foundation to instantly wake up your makeup. 

To complete the routine, there’s the Do It All Lip Transformer, a two-in-one lip balm and liner created with mature skin in mind. Available in 10 shades, it helps reshape the appearance of thinning lips while delivering long-wear color and all-day hydration—with perfectly matched shades combined in one easy essential. 

You can shop all of these IT Cosmetics beauty essentials at ITCosmetics.com or find them at Ulta.com and Ulta retailers.