Dressbarn Launches Fun Fall Ad Campaign with Hilary Rhoda and Patrick Demarchelier

The super model and famed fashion photographer join a cast of barnyard animals to have some fun with the brand's name

From the LifeMinute Team

September 9, 2015

Barnyard animals at a fashion photo shoot? If renowned photographer Patrick Demarchelier and top model Hilary Rhoda sign off on it, count on the fashion flock following suit.

Welcome to the new bold and witty ad campaign from the iconic brand Dressbarn, replete with pigs, goats and yes, a bull. Lori Wagner, Chief Marketing Officer, Executive Vice President Digital Commerce, Dress Barn says, "So this seasons campaign is full of surprises. From the talent and artistry of who created the campaign to the beautiful dresses that are featured from our first-ever designer collaboration... The name has often been the center of quite a few jokes. We know that. And so we thought it's time to own it.' It was time to have some fun with it, take a chance and not run from it anymore. We're not going to apologize. It's Dress Barn."

Hence the tongue-in-cheek shoot with animals you'd normally find in a barn-- Wilbur the pig, Zoom the rooster, Winnie the baby goat, Mary Kate the sheep and Count the bull make their debut appearances alongside the stunning Rhoda, who chose Winnie as her favorite co-worker. "She's just so cute with the prettiest blue eyes!"

So how did the new collection rate with the fashion A-lister? "Every dress that I wore today made me feel more confident and beautiful and just in different ways you can play up to whatever personality that you're feeling."

Not only will the dresses surprise you, but so will their prices at $60--$70. Find these styles in store and online through November.

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