Frida Kids’ 32-product collection spans body, hair, oral care and grooming to help kids build more independent daily routines
From the LifeMinute.tv Team
August 25, 2026
If you feel like a broken record reminding your kids to brush their teeth, wash up or deal with that hair, you’re definitely not alone.
Parents say kids need to be reminded an average of 3.5 times a day to complete just one personal care task, while 60% say hygiene is one of their biggest daily parenting challenges.
Enter Frida Kids, a new personal care collection created specifically for kids ages 6 to 11 — that in-between stage when they’re ready for more independence but have outgrown baby products and aren’t quite ready for products made for teens and adults.
Frida, which started with its baby care line, has since expanded into maternal care and fertility. Now they’ve created a 32-product kids’ line spanning body care, hair care, oral care and grooming.
Frida CEO Chelsea Hirschhorn, was inspired to develop the collection after her oldest son, Hunter, reached this stage and she noticed a gap in products designed specifically for his age group.
Among the standouts is the 3-in-1 Everywhere Wash for hair, face and body, complete with a refillable Travel Buddy for on-the-go use. There’s also an electric toothbrush featuring Frida’s Prove-It Light, designed to help parents know whether kids brushed properly, plus an electric flosser, detangling brushes for different hair types and the cheekily named No B.O. Deodorant, available in Coconut + Bergamot and Sweet Berry + Freesia scents.
The colorful packaging and kid-friendly designs are intentional: the easier — and more appealing — the products are to use, the more likely kids may be to take ownership of their routines.
Parents can help that independence along by letting kids choose products themselves and connecting hygiene tasks to things they already do every day, like brushing their teeth after breakfast and again before bed.
And perhaps most importantly, give them some grace while they figure it out. The goal isn’t perfect grooming overnight. It’s helping kids build habits, confidence and independence — preferably with fewer reminders from Mom and Dad.
Frida Kids products range from $6.99 to $19.99 and are available at Walmart stores nationwide, Walmart.com and Amazon.
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Hey guys, Joann Butler here. We all know how hard it can be to get kids to take care of personal care tasks. Oftentimes,I know I've sounded like a broken record with my kids, and I'm not alone. A new survey revealed that parents say kids need to be reminded, on average, three and a half times a day to get one task done when it comes to their personal care, and 60% say hygiene is one of their biggest daily parenting challenges.
So I'm here to tell you about Frida, which started as an amazing baby care brand, has since expanded to mother care, fertility and now kids. Once again, something really cool to help us parents and kids out there too. It's a first of its kind personal care category. Frida's kids has 32 products spanning body care, oral care, and grooming.
They really did their homework too to give us exactly what kids need at this stage, and just to get them excited about taking responsibility for their hygiene. Frida CEO Chelsea Hirschhorn has really built products around the real challenges parents face every day, and she designed this kids collection because when her eldest son, Hunter, entered this stage, she realized the market was full of products for babies or teenagers, but none that were really appropriate for this age gap. So it's great. Some products I love...the 3-in-1 everywhere wash, which works for hair, face and body.
It comes with this little travel buddy that can be refilled when you're on the go. The electric flosser is super cool and the toothbrush too. The toothbrush, even has a trademarked “prove it” light that helps parents ensure their kids brush properly and for long enough. The detangling brushes are great for all hair types.
We all know how hair can get when we don't brush it every day. There's this No-B.O. deodorant it's so cute it comes in two great scents, coconut and bergamot and sweet berry and freesia. You know, the key is really the ease of use and also the colorful packaging that just makes kids really want to use it. And that's everything.You know, the 6 to 11 age group is really eager for more independence when it comes to personal care, but at the same time, they're caught between products that either feel too babyish or designed for teens or adults that just aren't formulated for them.
So these just fit the bill in so many levels. Speaking of, price point is amazing $6.99 to $19.99 and you can find it where you're already shopping at Walmart stores across the country or right online Walmart.com and Amazon. And another thing, let them shop with you to pick out the products they like so they feel ownership and get excited about it. That's what it's all about.
