Venus Williams Joins Dove and Nike to Launch the Body Confident Sport Coaching Program to Help Build Body Confidence in Girls Globally

The initiative spurred from a recent survey which found that 45% of teenage girls drop out of sports globally due in large part to low body confidence

From the LifeMinute.TV Team

November 29, 2023

For the first time ever, Dove—the world’s largest provider of self-esteem and body confidence education, has teamed up with Nike—the biggest champion of athletes and sports, to launch the Body Confident Sport coaching program. It’s the first-of-its-kind, scientifically proven set of coaching tools to build body confidence in kids ages 11-17. Tennis champion and entrepreneur Venus Williams has joined Dove to help raise awareness of the new program.

The initiative spurred from a recent survey conducted by the two brands found that 45% of teenage girls drop out of sports globally—at twice the rate of boys—due to low body confidence as the most prominent factor.

The survey also found that 83% of girls in the U.S. say their coach was the reason they felt more confident, and 61% of girls would be interested in hearing from coaches about body confidence education. Further, 69% of girls said they would be more body confident if they had stayed in sports longer.

Co-developed by the two brands, in partnership with world-renowned experts, including the Centre for Appearance Research (CAR) and the Tucker Center for Research on Girls & Women in Sport, Body Confident Sport addresses new findings on how the sports environment impacts girls' body confidence and self-esteem.

The Body Confident Sport online coaching tool is proven to reduce self-objectification and increase body esteem. It will be delivered through a global network of organizations in schools and sports clubs. Dove says they are proud to team up with a like-minded brand like Nike to take action towards a more equitable future for girls—on and off the field.

To learn more, visit dove.com/confidentsports.