Good Housekeeping’s Beauty Star: An Affordable Face Cream Beats Out Costly Competition

The mag's Style Director shows us how a $26.99 cream outperformed one with a $440 price tag

By The LifeMinute Team

May 2, 2017

When it comes to skincare, do you really have to spend hundreds of dollars for products that deliver? The Good Housekeeping Institute’s beauty lab put face creams to the test by conducting clinical and blinded consumer studies, and found some remarkable results.

The mag's Style Director, Lori Bergamotto shared how Olay Regenerist Micro-Sculpting Cream, found in most drugstores for just $26.99, outperformed 10 competitors — including one with a $440 price tag. How did this beauty star knock out its high-end competition? The Good Housekeeping institute, GHI engineers, scientists and other experts evaluated the contenders on safety, performance, ease of use, durability and design and here are the four findings that put this cream on top.

It’s fast-acting: at the three-hour mark. Olay moisturized 400% better than the cream nearly 18 times its price and beat all the other products tested.

Provides long-lasting hydration: Over 24 hours, Olay increased moisture by 50% on average.

Lightweight in texture: In blind comparisons, consumers preferred it 80% of the time over the three most expensive creams in the roundup, reporting that it felt “rich” without being heavy.

Benefits accumulate over time: Full of anti-aging powerhouses like niacinamide and hyaluronic acid in a separate study found Olay improves skin’s texture by 10% in four weeks.

And in case all these findings aren’t enough, recent Olay research showed that 80% of your skin’s anti-aging destiny is within your control and not related to genes. What’s exciting about this news is that you don’t have to pay prestigious prices to give your skin the best care possible.

Check out the May issue of Good Housekeeping or visit