Dove and Twitter Launch New #SpeakBeautiful Effect Technology at SXSW

The new technology analyzes users' tweets to help them understand the impact of their online words

By The LifeMinute Team

March 12, 2016

The South by Southwest (SXSW) festival kicked off in Austin, Texas this week, showcasing the world's largest music, film, and emerging technologies--one of which a partnership with global beauty brand Dove and Twitter -who unveiled the #Speakbeautiful effect - aimed to show women the emotional impact their online words can have on themselves and the people who follow them.

"It's going to revolutionize, I think the way that women engage with their own online behavior around beauty and body image tweets and focusing a lot on positive versus negative language online," Jess Weiner, Dove Global Self-Esteem Ambassador.

How it works is it analyzes your tweets about beauty and body image and looks at the words you are using and whether they are positive or negative words.

"We provide you with an analysis that we'll tell you what are the most prominent words but also at what time of the day your most likely to tweet negatively or positively so you have that awareness and your equipped to turn the negative tweets into speaking beautiful," says Patricia Cartes, Head of Global Safety Outreach for Twitter.

Eight out of ten women experience negative tweets and messages online. "We can do something to change that all of us collectively, personally and within our communities," says Weiner.

Social media scholar Dana Boyd says launching this tool here at South by Southwest was a smart more because of the crucial effect social media has on self-esteem.

"We turn to social media in order to figure out who we are in the broader world and this is why we have such a responsibility individually to go and speak really beautifully in order to project on to the community a very positive message," says Boyd.

You can get involved too. To see your #speakbeautiful effect analysis, simply retweet an invitation from @Dove and within moments you'll receive a tweet with a link to your personal experience.

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