Research Reveals Women Struggle with Their Own Reflections
The Sixth Annual Mom 2.0 Summit inspires women to reconsider how they see themselves
From the LifeMinute team
A new survey from Dove reveals that nearly nine in ten women say they actually feel badly about themselves when they look in the mirror. The personal care brand decided to do something about it and launched Mirrors at the 6th annual Mom 2.0 Conference in Atlanta.
"Dove wants to inspire women to re-access how they see themselves," says Jennifer Bremner, Dove's Brand Director, "We recently did some research where we found out that one in three women actually felt worse when they looked in the mirror. So we're launching a new campaign called Mirrors, which really encourages people, instead of picking out the flaws in you, to actually smile back at your reflection."
It's important for women to recognize the beauty in themselves because they're often the first marker for girls when they look at what it's like to be a woman. "We have a really complex relationship with beauty, and when we have a complex relationship with beauty, it ends up trickling down to our daughters," says Dove Global Self-Esteem Ambassador Jess Weiner.
Dove is encouraging women to change the messages that they send. "We all have ownership of the message going out," says HLN Morning Express News Anchor Robin Meade, "In today's world, we are all the gate keepers, so your message can get out there just as eas[ily] as my message on television."
As a sponsor of Mom 2.0, Dove hosted conferences, self-esteem workshops and feel-good messages, all to further its global goal of reaching 15 million young lives by the end of 2015. They've reached 13 million so far.
Go to dove.com/beautyis and join the conversation at #beautyis.
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