Revlon Brand Ambassador Olivia Wilde shows "Love Is On" in Times Square!

Show the world some love on a Times Square billboard

From the LifeMinute Team

November 19, 2014

Brutally chilly temps were no match for the power of love as actress and Revlon Brand Ambassador Olivia Wilde made her way to Times Square in New York City to spread the message that indeed "Love Is On."

"Today we are launching the new Revlon slogan 'Love Is On,'" explains Wilde, "And this is the big moment where it's launched in Times Square. There's this big beautiful billboard that is showing all different images inspired by the idea of love."

What's so special about that big beautiful billboard, AKA the "Global Love Beacon," is it's interactive, prompting onlookers to pose for "Love Moment" photos that are then shown on the Times Square billboard where Love Is On literally 24-7.

Revlon CEO Lorenzo Delpani explains the thinking behind the loveable campaign, "The idea is that when a person wears makeup, it gets on. And, Love Is On: it's about a state of mind; it's a state of mind of inspiration."

Wilde couldn't be happier to be a part of it. "I think it's brilliant," says the actress, of Love is On, "We're at the beginning of the holiday season which always makes me think about falling in love, and I think that it's a really positive message to send that love is a possibility, keep love in your life, it's what makes everything happen."

Want to get in on the love? Tweet or Instagram your own "Love Moment" or message using #LoveIsOn for a chance to have your photo appear on the billboard in Times Square or at www.revlon.com/LoveIsOn.

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