Full Runway: Red Dress Heart Truth 2013 Collection

Heads turned and hearts swooned for the ladies in red -- rocking the carpet and the runway -- for the Red Dress Collection 2013, kicking off Mercedes-Benz Fashion Week.Hosted by the National Institutes of Health, A-listers like Minka Kelly, Biggest Loser Jillian Michaels and host Wendy Williams team-up with red hot designers from Carolina Herrera to Reem Acra and shine a light on heart disease.News anchor, Soledad 'Siren' O'Brien, delivered the sobering headline beautifully in her belted Black Hallow Eve. Reality sibs Kylie and Kendall Kardashian, wearing Bagdley Mischka column dresses, reminded that awareness can never start too young.Even Kelly Osbourne's purple hair doesn't detract from the message or her ravishing red number by Zac Posen. Heart disease being the leading killer of women is one reality Kris Jenner hopes to never be a part of.But it seems everyone wants to be a part of this iconic fashion event: like actress Minka Kelly looking glam in a grecian number by Oscar De La Renta.From singers to snowboarders, the dresses and the stats are showstoppers.