Tips on Finding the Perfect Wedding Dress from Brides Magazine

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By: Millie Martini Bratten

'Tis the season to say "I DO"---and while picking that all important dress may very well be the most exciting part, there are a few things you'll want to determine before you begin tearing out photos of wedding gowns. Editor in Chief of BRIDES MAGAZINE, Millie Martini Bratten, has some advice on where to start!We understand over a quarter of all engagements happen over the holiday season so there is a whole new crop of brides-to-be on the market for gowns wondering where to start. What is the first thing they should think about before gown shopping?

Millie: There are so many ways to shop for a bridal gown today - from local boutiques to mass market retailers to ipad apps! Each offers a different experience, but before going anywhere, you need to know where you're getting married, and how much you can spend on a dress.

Once you have an idea what you can spend, how do you know what will look good on you? There are so many styles; can it be overwhelming?

Millie: Be prepared to try on many different styles to find what's right for you. Start by looking in your own closet to see what pieces you love and feel great in. There are three of the most flattering looks that I like from David's Bridal: The Ballgown, which is great for marrying in a banquet hall or hotel, The Fit and Flare, which gives everyone a sexy, curvy shape, and The Corset Dress, which gives a modern twist to a classic, and is the winning style of our Operation Dream Dress design contest. The dress is available exclusively at David's Bridal, which has over 300 locations across the country.

What are some other factors to consider?

Millie: Where you'll be getting married plays a big role in the dress you choose: If you're marrying in a garden, think light, airy and soft. A country club setting calls for clean lines and crisp fabrics, like taffeta. If you're marrying in a restaurant, think about something short or vintage in feel.

What about time of year? Are there different styles for different seasons?

Millie: Definitely. You'll want to have chosen a date, or at least a season, before you hit the stores since time-of-year will impact the kind of gown you'll buy. If it's a summer wedding you might go with something light and flirty or if it's a winter wedding you'll have the options of lace sleeves or a more layered look.

Any other words of wisdom?

Millie: Keep your budget firmly in mind and don't fall in love with something you can't afford. The good news is that stunning dresses are available today in all price ranges. Keep in mind that embellishments like lace or elaborate beading can drive up the price. Look for fabrics that drape beautifully to add interest, vs. additional beading, crystals or lace. Also: use a credit card - not cash - for your deposit. A paper trail is good protection for you. Choose a dress you can really move in. Remember, you're not modeling the gown - you're wearing it to your wedding and you want to look amazing while you mingle and dance and have the time of your life.

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