Zac Posen Launches Bridal Collection at David's Bridal

Truly Zac Posen offers the famous designer's signature style with an affordable price tag

From the LifeMinute team

Designer Zac Posen and David's Bridal have partnered to produce Truly Zac Posen, a collection of bridal and social occasion dresses. The line offers the perk of an affordable price, while still staying true to Posen's custom style.

"I wanted to partner with a company that had the ability to take my red carpet and my runway signatures and really be able to create that at the highest quality level possible, and at a very accessible price point," says the designer.

Most importantly, Posen wanted to work with a company that could offer a wide range of sizes. "I like to embrace and empower women of all sizes," Posen says, "I know my clothing and the way that I make it can work on different body types."

The social occasion collection is available in sizes 0 to 14, while the bridal collection spans sizes 0 to 26. Posen says his inspiration for the collection was all of the women he's dressed over the years, recalling the numerous custom-made couture gowns and red carpet looks he has created and how those dresses fit and photographed.

"We stayed in a pretty classic color palette in ivories and whites, with some pops [of color] just to add a little bit of fashion to your big day," Posen says of the popular trend.

For the woman who wants to make a dramatic impact, Posen designed a dress in a color that he describes as "portabella," a "very warm grey color" with a "little rose hue that's going to look good on a lot of different skin types." He also incorporated his trademark-pleating element into a fitted matte duchess satin that flares into a full pleated tulle skirt at the bottom.

As for Posen's social occasion dresses, you can find them in every shade from navy to raspberry. And although color is key, Posen thinks the most important element when choosing a bridal gown is picking one that you can have fun in and expresses your personality.

Within the Truly Zac Posen line, there's a myriad of different shapes that can work great on a lot of different body types because Posen says, at the end of the day, that's what matters. "You have to be comfortable, you have to feel glamorous, and you have to know what looks good on your body, and then fit it," he says.

Another tip from the designer? Make sure to allot the proper time for fitting to get the length and the shape of the dress exactly right, so that you'll feel your most confident when wearing it.

Still to follow from Truly Zac Posen are jewelry and other bridal elements to complement the collection. Check out www.davidsbridal.com for more details.

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