Keke Palmer Leads Rally in NYC for Girls Self-Esteem

TV and film star Keke Palmer led a march of more than 200 New York City girls into Times Square -all part of the Dove Movement for Self-Esteem, a nationwide effort to create a world where beauty is a source of confidence not anxiety. The brand is committed to inspiring all women and girls to reach their full potential and build positive self-esteem. They've reached more than nine million so far and with your help hopes to reach their goal of 15 million by 2015.The brand found that '72 percent of girls feel tremendous pressure to be beautiful and only 11 percent of girls are comfortable using the word beautiful to describe themselves' said Brand Ambassador Jesse Weiner. Download the lets talk guide and join the conversation at FACEBOOK.COM/DOVE. In Spanish at WWW.VIVEMEJOR.COM.