Larger-than-Life Broadway-Inspired Event Takes Over Times Square

LG Twin Wash laundry pair debuts in string of performances staged by award-winning choreographer

From the LifeMinute Team
November 3, 2015
It was a new type of theatrical performance when LG Electronics introduced its new TWIN Wash Laundry Pair with a Broadway debut featuring world-class puppeteers, dancers, acrobats and even an award-winning Broadway choreographer.
Two puppets in the form of laundry took center stage in Times Square for an epic battle between regular and delicate clothing. "The idea is that you know your regulars and your delicates have never got along before and now with the LG TWIN Wash you can do two loads at the same time," says choreographer Joshua Bergasse.

The performances went on all day long and passersby got a literal "kick" out of it. ""This is unlike anything I've ever done. It's really exciting," says the accomplished choreographer.

In addition to checking out the avant-garde garments, spectators also got a first look at LG's Sidekick Pedestal washer, an industry-first home laundry innovation. The new washer can be placed under the LG front-load washer and is specifically designed to wash small, custom-care laundry loads like intimates, delicates and active wear.

With the average U.S. household washing eight and a half loads of laundry per week LG dreamt up the new TWIN Wash to help lighten the load. "Giving back time to our consumers is really what LG is all about," says David VanderWaal, Vice President of Marketing for LG Electronics USA.

The curtain might have come down on LG TWIN Wash's Broadway debut, but the innovative laundry pair will be available nationwide on December 20.

For more information and to see footage of the performance check out LGtwinwash.com.

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