Love Island’s Kordell Beckham Kicks Off Cuffing Season with “Real Matches Are Back” Event to Help Singles Make a Genuine Connection

"Real is Back" is the California Milk Processor Board's (creators of the iconic "got milk?") latest campaign to help nourish people not just physically but emotionally through authentic in-person relationships

From the LifeMinute.TV Team

October 15, 2024

It’s “cuffing season,” the term for when single people begin to look for short-term relationships to have someone to snuggle up with through the fall and winter months that last through Valentine’s Day.

Well, with singles getting sick and tired of the online dating scene, the California Milk Processor Board (CMPB), creators of the iconic "got milk?" brand, has a cute campaign to kick off the season and encourage genuine, real-life, in-person connections.

For their “Real Matches Are Back” campaign, they’ve invited singles to reconnect for a speed dating breakfast at classic American diner Mel’s Drive-In in Los Angeles. It is appropriately hosted by Love Island’s Kordell Beckham and a few others who are no strangers to the dating scene, including actress and dancer Julianne Hough; Netflix’s Outer Banks actress Fiona Palomo; Love Island’s Miguel Harichi; and Nick Viall from The Bachelorette.

This event was the first in a series of brand activations they’re planning at different spots throughout California this fall. "Got milk?" and Mel’s Drive-In have collaborated on an exclusive menu and co-merch drop, and through the end of October, Mel’s Drive-In West Hollywood and San Francisco Lombard Street locations are giving away free milkshakes to couples dining in claiming the offer while sporting their coziest and comfiest pajama style on their dates.

Learn more at gotmilk.com or follow @gotmilk on Instagram, TikTok or X.