The Movember Movement

How 'staches are starting a conversation on men's health

From the LifeMInute team

November 12, 2013

You may have noticed more mustached men than usual lately or "mo bros" as they're officially called. The facial hair takeover is more than just the latest trend...it's the mens' health movement "movember" and it's taking men's faces by storm.

"Movember is a movement that raises vital funds and awareness for men's health issues like prostate and testicular cancer," says Ralph Marburger, Marketing Director at Just For Men.

Throughout the month of November guys grow a Mo--the idea that the 'stache will start a conversation with friends, colleagues and families to spread the cause.

Since 2003, movember has raised more than $446 million, funding more than 550 programs globally, in 21 countries.

"A lot of Mo Bros are younger guys who don't have grey head hair yet they realized once they started growing a mustache that some grey wascoming in and that was a big surprise for them," says Marburger.

In fact 57% of guys between 25 and 34 have some grey in their facial hair. For a quick fix Marburger says to "go to the store pick up some Just For Men and get rid of it in five minutes."

Look for the Movember CEO and Co-Founder Adam Garone on the box of their Mustache & Beard limited edition product. And all proceeds go directly to his cause. And if you want to be the next face of the mobro movement...

"We're offering Mo Bros a chance to become the face of the 2014 Just For Men Limited Edition Box," says Marburger.

All you have to do is Like their Facebook page and upload a photo of your MO between November 15 through December 7.

Find out more at Movember.com.

Sponsored