"Got Milk?" Celebrates 30 Years

To commemorate the milestone, for the first time ever, the iconic mustache will feature everyday Californians from their “Got Milk Photo Studio" tour

From the LifeMinute.TV Team

September 19, 2025

To celebrate thirty years since the Got Milk mustache became a cultural phenomenon, the California Milk Processor Board (CMPB) is rewriting history. For the first time ever, the iconic mustache will feature everyday Californians from their “Got Milk Photo Studio" tour showcasing teachers, small-business owners, athletes, and artists who keep the state moving.

Actor Noah Schnapp of Stranger Things was on hand to unveil it. To take the photos this year---it wasn’t Annie Lebowitz as in years past, but a young Mexican American photographer, named Aldo Chacon, chosen, for his ability to reflect the authenticity, diversity, and pride that define California today.

See them for yourself at gotmilk.com/30years or @gotmilk on Instagram #gotmilk30.