Justin Bieber Launches Plant-Based Deodorant

The singer collaborated with Schmidt’s Naturals to release the new deodorant this Fall


From the LifeMinute.TV Team


May 24, 2019


Justin Bieber has teamed up with Schmidt’s Naturals, the leading brand in plant-based, cruelty-free and vegan products to release the new deodorant, Here + Now this Fall. The new partnership between the brand and the singer-songwriter aimed to develop a new deodorant focused on changing how we all live our lives. We sat down with Michael Cammarata, Co-Founder and Chief Executive Officer, Schmidt’s Naturals, to talk all about the special edition deodorant scent, inspired by the idea of self-care and being present.



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