LG Signature Gives Back
The brand partners with American Ballet Theatre to support their newly launched ABT Rise program
From the LifeMinute.TV Team
December 17, 2020
LG Signature, the ultra-premium brand from LG Electronics is making news again. First by partnering with American Ballet Theatre to film the first-ever 8K resolution video production of The Nutcracker. Now they’re taking their dance a step further with ‘On Our Toes,’ which supports the newly launched ABT Rise program.
From educational programs and scholarships to artistic and administrative initiatives, ABT Rise will drive diversity, equity and inclusion on and off the stage. As the exclusive ABT global electronics partner, LG Signature will contribute $10,000 to ABT Rise this holiday season in the hopes it will help build opportunities for others in the new year.
How you can help? LG Signature and ABT Rise are calling for video submissions through December 28th showing the moves that bring you joy using #onourtoes. Every video submission and LG Signature purchase will contribute to their donation.